Deepam Mishra

This is imho the single biggest point of innovation failure. Worse, it is highly under-rated as a challenge by many practitioners.

Identifying a problem worth solving, is perhaps the easiest to describe and hardest to understand, challenge of breakthrough innovation.

See the chart below. The number one reason for failure of start ups, even those funded and mentored by experienced venture capitalists, is building something no one wants. Those like me, who have lived this journey many times, will know exactly what I’m saying.