Deepam Mishra | AI-Inside

“We’ve Done Customer Surveys and Focus Groups So We Know The Problem”

Most of you would have heard that the “customers decide what problem to solve”. However no one probably told you that this only applies to incremental improvements and not breakthrough innovation. If you’ve ever tried being an entrepreneur, or to raise venture capital, you will realize that it is a lot harder than just asking the customer to define the problem. Steve Jobs is famous for having said “Its not the customer’s job to define the problem.”